Small and medium-sized businesses (SMBs) are increasingly hiring Power BI consultants to compete with larger enterprises. SMBs often lack the in-house expertise to handle complex BI implementations, making consultants a cost-effective solution. Power BI consultant help SMBs unlock the value of their data by creating user-friendly dashboards and automating reporting processes. This growing reliance on Power BI consultants highlights their importance in democratizing advanced analytics for smaller organizations.